‘行摄中国 致美之城’项目是2019年全新逍客上市任务的一个分支，其目的是利用社会热点为上市集合流量以助推。自逍客进入中国市场十年来，已成为东风日产的主力产品。在紧凑型SUV竞争白热化的今天，逍客此次的改款可谓意义重大。除了内外饰设计及用料的全面提升，该车型的操控性、过弯性、稳定性都有大幅的升级，是为城市路况专设的专业SUV。

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此项目突破常规，开创了汽车品牌与网红城市摄影师合作的先例。项目希望通过摄影师的视角，解锁平凡城市风景中的不凡景致，向目标用户传达‘专业智领’‘做最好的自己’的产品精神。在今天资讯社交爆炸的时代，我们也希望该事件可以为大众带来耳目一新的赛博朋克美学，以此激发用户对自己居住城市的情感情怀，达到自发广泛传播的沟通目的。

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项目的效果喜人。根据第三方媒体公司数据，此事件线上内容的点击率逾560万，曝光量达1,39亿次。助力新车上市达成第一个月120%的销售指标。

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This is a part of marketing campaign for Qashqai's minor change in 2019. Qashqai is one of the hot sale SUV of Dong Feng Nissan and it is playing a significant role as the company's revenue growth engine. For its 2019 minor change, base on the upgrade of Qashqai’s chassis, steering, and the interior/exterior design, the campaign focused on enhancing the product's image to be the exclusive for urban driving.

The campaign innovatively cooperating with several urban photographers (instagramer) to produce a masterclass album for four cities in China (Shanghai, Wuhan, Xi'an, and Chongqing) under the tone of 'cyberpunk'. It attempted to transfer the message of which the new Qashqai is professional enough to lead the users to re-define the cities.

The result of the campaign is out of expectation. For ATL, the content CTR achieved over 5.6 million, and the volume of the exposure reach to around 139 million in the end. The campaign directly bringing a positive effect to the sale which complete 120% car selling target in the first month.