GAME DESIGN
BOARD GAME OF STAKEHOLDER ANALYSIS
Producing Year: 2018
Project Duration: 1 Month
Number of Team Member: 4
Mesla Go以利益相关者为主题的桌面游戏。该游戏的目的是以一种轻松好玩的方式帮助用户进行利益相关者分析，改变以往枯燥的头脑风暴过程，令过程变得更生动有趣，让分析结果变得更全面更有效。相比一般游戏所侧重的娱乐性，该游戏是更具实用性的分析工具。因此，该游戏的适用人群主要面向企业策略部及拓展部的员工，帮助部门团队有效分析企业拓展过程中的利益相关者。同时也适用于一般学生，可以加速用户认识利益相关者的概念及熟悉思考过程。
Mesla Go是以特斯拉公司在全球进行商业拓展为背景而设计的。当然，在实际使用中，用户可以根据目前公司案例为背景，再套用该游戏机制，以实现分析应用。而选择特斯拉公司为案例背景，是因为该公司是一家国际化公司，拥有成熟的产品供应链，受市场环境变化较大的特点，能为游戏带来很多丰富的元素。游戏的玩法类似大富翁等沙盘游戏，占领区域多者胜。具体的玩法介绍可观看视频展示。
Most of the stakeholder analysis process require the participant to brainstorm and list out the relevant stakeholders’ tags and categorize them to analyze their characteristic according to the actual business situations. The participants are always hard to be inspired by the boring traditional way because it lacks dynamic informative contents, mechanics, and scenarios involved.
The idea of this stakeholder educational game attempts to make the stakeholder analyzing process to be more interesting and efficiency that improve the quality of the result. Compare with other normal board games, the stakeholder board game is designed as a kind of brainstorming tool rather than an entertaining game.
"A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. "
Post, Preston, Sachs (2002), use the following definition of the term "stakeholder"
DESIGN GOAL
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The game mechanism can combine with different actual business case that allow the user use this tool to brainstorm the stakeholder map efficiently and comprehensively.
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Let the user identify the dynamic and complex variate in the actual case proactively.
TARGET USER
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Executive staff who takes charge in company strategy planning and business development
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Business school students
VALUE PROPOSITION CANVAS
For the design prototype, the case of Tesla company is selected to interpret the game mechanism. As we know, Tesla is an innovative automotive manufacturer which is expanding its business in different markets around the world. It has a mature supply chain that its company operation is influenced by vary kinds of factors. Thus, the case is believed to provide us an abundant referencing materials to develop our game design product and ease to explain the idea. The product finally named as Mesla which similar with the name Tesla.
PRODUCT
USER
GAME MECHANISM
DESIGN PROTOTYPE
GAME COMPONENTS
Dartboard X 1
Darts X 5
Stakeholder list X 1
Model card X 2
Mission card X 1
Board Map X 1
Opportunity Card X 12
Challenge Card X 16
Piece X 2
Flag X 16
The Mission Card introduces the background and the norm of the game before the game starts.
The player is required to answer the corresponding questions on the Challenge Card when the player arrived at the city.
The player needs to provide the right answer in 30 seconds. Once the player gives a correct answer, a branch can be opened in the arrival city.
If the player shoots at the area of the Opportunity Card on the dart board, players will get a chance to draw Opportunity Card.
There are two categories of Opportunity Card. One is the negative Opportunity Card, like "back to the starting point". Another type is positive, for instance, "three steps forward".
HOW TO PLAY?
1. Players are divided into 2 teams;
2. Read the Game Mission Card and information on the board map carefully. Then write down stakeholders of the case as much as possible within two minutes.
3. Shoot the dartboard, and write down one corresponding stakeholder on the paper, then stick the paper on the dartboard and moving one step forward on the map.
4. The player needs to provide the right answer in 30 seconds. Once the player gives a correct answer, a branch can be opened in the arrival city.
5. The game will keep on running until either one team arrives at the terminal. And the team which opens the largest number of branch in different cities is the winner.
VIDEO INTRODUCTION
